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Hula Burger
Type
Burger
Created by
Ray Kroc
Date of introduction
1963
Ingredients
Bun, Pineapple and Cheese
Markets sold
U.S.
The Hula Burger was a meatless burger introduced in the 1960s by Ray Kroc to McDonald's. It was a substitute for American Catholics that would not eat meat on Fridays. The burger was a slice of grilled pineapple with cheese on a bun. The burger was designed to go up against the Filet-O-Fish, which was created around the same time by a Catholic McDonald's Franchisee Lou Groen. McDonald's ended production of the Hula Burger early on, as it became quickly evident that its alternative, the Filet-O-Fish, was getting much better traction.
