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'''McCafé''' is a coffee-house-style food and drink chain, owned by [[McDonald's]]. Created and launched in Melbourne, Australia in 1993 by McDonald's Licensee Ann Brown,<ref name="entre">{{Cite web|url=http://www.entrepreneur.com/franchises/franchisezone/thisjustin/article40494.html|title=McDonald's Opens First McCafe in U.S.|accessdate=2008-04-23|publisher=Entrepreneur.com|date=2001-05-14}}</ref>, and introduced to the public with help from late ''[[McDonald's]]'' CEO [[Charlie Bell]] and then-Chairman and future CEO [[Jim Skinner]], the chain reflects a consumer trend towards [[Espresso|espresso coffees]].<ref name="bt">{{Cite web|url=http://www.bandt.com.au/news/2b/0c00e92b.asp|title=McDonald's Brews Strong Push into Cafe Market|accessdate=2008-04-23|date=2002-07-01|author=Danielle Veldre|work=B&T}} {{Dead link|date=October 2010|bot=H3llBot}}</ref>
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'''McCafé''' is a coffee-house-style food and drink chain, owned by [[McDonald's]]. Created and launched in Melbourne, Australia in 1993 by McDonald's Licensee Ann Brown,<ref name="entre">{{Cite web|url=http://www.entrepreneur.com/franchises/franchisezone/thisjustin/article40494.html|title=McDonald's Opens First McCafe in U.S.|accessdate=2008-04-23|publisher=Entrepreneur.com|date=2001-05-14}}</ref>, and introduced to the public with help from late ''[[McDonald's]]'' CEO [[Charlie Bell]] and then-Chairman and future CEO [[Jim Skinner]], the chain reflects a consumer trend towards [[Espresso|espresso coffees]].<ref name="bt">{{Cite web|url=http://www.bandt.com.au/news/2b/0c00e92b.asp|title=McDonald's Brews Strong Push into Cafe Market|accessdate=2008-04-23|date=2002-07-01|author=Danielle Veldre|work=B&T|archiveurl=http://archive.today/2009.02.08-205807/http://www.bandt.com.au/news/2b/0c00e92b.asp|archivedate=February 8 2009}} {{Dead link|date=October 2010|bot=H3llBot}}</ref>
   
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Reports indicated that McCafé outlets generated 15% more revenue than a regular [[McDonald's]]<ref name="dbr">{{Cite web|url=http://www.drinks-business-review.com/article_news.asp?guid=0AD5EDF0-1E77-4E18-B233-F1B158938870|title=McDonald's Trials McCafe in the US|accessdate=2008-04-23|date=2005-10-13|work=Drinks Business Review}} {{Dead link|date=October 2010|bot=H3llBot}}</ref> and, by 2003, were the largest coffee shop brand in Australia and [[New Zealand]].<ref name="basics">{{cite news|url=http://www.usatoday.com/money/industries/food/2003-05-20-mcdonalds_x.htm|title=It's Back to Basics for McDonald's|accessdate=2008-04-23|date=2003-05-20|author=Bruce Horovitz|work=USA Today}}</ref>
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Reports indicated that McCafé outlets generated 15% more revenue than a regular [[McDonald's]]<ref name="dbr">{{Cite web|url=http://www.drinks-business-review.com/article_news.asp?guid=0AD5EDF0-1E77-4E18-B233-F1B158938870|title=McDonald's Trials McCafe in the US|accessdate=2008-04-23|date=2005-10-13|work=Drinks Business Review|archiveurl=http://archive.today/2006.03.21-032602/http://www.drinks-business-review.com/article_news.asp?guid=0AD5EDF0-1E77-4E18-B233-F1B158938870|archivedate=March 21 2006}} {{Dead link|date=October 2010|bot=H3llBot}}</ref> and, by 2003, were the largest coffee shop brand in Australia and [[New Zealand]].<ref name="basics">{{cite news|url=http://www.usatoday.com/money/industries/food/2003-05-20-mcdonalds_x.htm|title=It's Back to Basics for McDonald's|accessdate=2008-04-23|date=2003-05-20|author=Bruce Horovitz|work=USA Today}}</ref>
   
 
==International expansion==
  
==International expansion==
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[[File:Mccafejf.jpg|thumb|A McCafé located in Philippines.]]
 
[[File:Mccafejf.jpg|thumb|A McCafé located in Philippines.]]
   
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The first McCafé in the [[United States]] opened in Chicago in May 2001, when there were about 300 worldwide.<ref name="motley">{{Cite web|url=http://www.fool.com/news/foolplate/2001/foolplate010430.htm|title=McDonald's Opens McCafe|accessdate=2008-04-23|date=2001-04-30|author=Chris Rugaber|work=The Motley Fool}}</ref> In 2004, McCafé opened in [[Costa Rica]], and the next year, the concept was launched in Italy. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops.<ref name="japan">{{cite news|url=http://www.accessmylibrary.com/coms2/summary_0286-32758824_ITM|title=McCafe Aims for Slice of Coffee Shop Pie|accessdate=2008-04-23|date=2007-08-30|author=Kanako Takahara|work=Japan Times}}</ref> Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.<ref name="mcdq1">{{Cite web|url=http://seekingalpha.com/article/73378-mcdonald-s-q1-2008-earnings-call-transcript?source=homepage_transcripts_sidebar&page=-1|title=McDonald's Q1 2008 Earnings Call Transcript|accessdate=2008-04-23|publisher=Seeking Alpha|date=2008-04-22}}</ref>
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The first McCafé in the [[United States]] opened in Chicago in May 2001, when there were about 300 worldwide.<ref name="motley">{{Cite web|url=http://www.fool.com/news/foolplate/2001/foolplate010430.htm|title=McDonald's Opens McCafe|accessdate=2008-04-23|date=2001-04-30|author=Chris Rugaber|work=The Motley Fool|archiveurl=http://archive.today/2013.01.23-210538/http://www.fool.com/news/foolplate/2001/foolplate010430.htm|archivedate=January 23 2013}}</ref> In 2004, McCafé opened in [[Costa Rica]], and the next year, the concept was launched in Italy. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops.<ref name="japan">{{cite news|url=http://archive.today/2009.02.08-221700/http://www.accessmylibrary.com/coms2/summary_0286-32758824_ITM|title=McCafe Aims for Slice of Coffee Shop Pie|accessdate=2008-04-23|date=2007-08-30|author=Kanako Takahara|work=Japan Times}}</ref> Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.<ref name="mcdq1">{{Cite web|url=http://seekingalpha.com/article/73378-mcdonald-s-q1-2008-earnings-call-transcript?source=homepage_transcripts_sidebar&page=-1|title=McDonald's Q1 2008 Earnings Call Transcript|accessdate=2008-04-23|publisher=Seeking Alpha|date=2008-04-22}}</ref>
   
 
In June 2006, the very first McCafé in [[Bulgaria]] opened at the [[Mall of Sofia]].
  
In June 2006, the very first McCafé in [[Bulgaria]] opened at the [[Mall of Sofia]].
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McCafé arrived in [[Paraguay]] in 2007.
  
McCafé arrived in [[Paraguay]] in 2007.
   
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McDonald's introduced a coffee line called "McCafé" nationwide in the United States.<ref>{{cite news| url=http://blogs.reuters.com/shop-talk/2008/09/19/mcdonalds-brews-up-anti-coffee-snob-ad-blitz/ | work=Reuters | title=McDonald's brews up anti-coffee snob ad blitz | date=2008-09-19}}</ref> Unlike in other countries, "McCafé" is just a line of special drinks, not a full coffee shop.
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McDonald's introduced a coffee line called "McCafé" nationwide in the United States.<ref>{{cite news| url=http://archive.today/2012.07.07-023546/http://blogs.reuters.com/shop-talk/2008/09/19/mcdonalds-brews-up-anti-coffee-snob-ad-blitz/ | work=Reuters | title=McDonald's brews up anti-coffee snob ad blitz | date=2008-09-19}}</ref> Unlike in other countries, "McCafé" is just a line of special drinks, not a full coffee shop.
   
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In August 2008, McDonald's expanded their McCafé concept to [[South Africa]], where the McDonald's franchise was already a household name and one of the largest fast-food chains in the country.<ref>http://www.mcdonalds.co.za</ref>
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In August 2008, McDonald's expanded their McCafé concept to [[South Africa]], where the McDonald's franchise was already a household name and one of the largest fast-food chains in the country.<ref>http://www.mcdonalds.co.za</ref> At the end of 2009, McCafé drinks were available at McDonald's restaurants in the U.S.A. McCafé opened in El Salvador on July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.
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At the end of 2009, McCafé drinks were available at McDonald's restaurants in the U.S.A.
  
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McCafé opened in El Salvador on July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.
  
   
 
McCafé opened in Madrid, Spain on June 28, 2008, located in McDonald's Montera restaurants.
  
McCafé opened in Madrid, Spain on June 28, 2008, located in McDonald's Montera restaurants.
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In July 2010, McCafé added real fruit smoothies to their drink list. In November 2010, they added mocha and hot chocolate to their drink list. In July 2011, they added Frozen Strawberry Lemonade and the Mango Pineapple Smoothie to the U.S. menu.
  
In July 2010, McCafé added real fruit smoothies to their drink list. In November 2010, they added mocha and hot chocolate to their drink list. In July 2011, they added Frozen Strawberry Lemonade and the Mango Pineapple Smoothie to the U.S. menu.
   
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On November 7, 2011, [[McDonald's Canada]] launched McCafé across the nation after previously only being available in select stores.<ref>[http://www.mcdonalds.ca/ca/en/our_story/corporate_info/press_room/PR_McCafe.html McDonald’s® Canada accelerates beverage growth strategy with national launch of McCafé® brand]</ref> With the introduction of McCafé in Canada, participating [[McDonald's]] stores have added mocha, cappuccino, espresso, americano, latte, iced latte, iced mocha and hot chocolate to their menus.<ref>[http://www.mcdonalds.ca/ca/en/menu/full_menu/mccafe.html McCafé® Canada Product Page]</ref> With McCafé, McDonald's is now in direct competition with Coffee Time, Country Style, Second Cup, ''[[Starbucks]]'', ''[[Tim Hortons]]'', and ''[[Timothy's]]'' in the Canadian coffee market.
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On November 7, 2011, [[McDonald's Canada]] launched McCafé across the nation after previously only being available in select stores.<ref>[http://archive.today/2012.09.09-020223/http://www.mcdonalds.ca/ca/en/our_story/corporate_info/press_room/PR_McCafe.html McDonald’s® Canada accelerates beverage growth strategy with national launch of McCafé® brand]</ref> With the introduction of McCafé in Canada, participating [[McDonald's]] stores have added mocha, cappuccino, espresso, americano, latte, iced latte, iced mocha and hot chocolate to their menus.<ref>[http://archive.today/2012.08.04-083529/http://www.mcdonalds.ca/ca/en/menu/full_menu/mccafe.html McCafé® Canada Product Page]</ref> With McCafé, McDonald's is now in direct competition with Coffee Time, Country Style, Second Cup, ''[[Starbucks]]'', ''[[Tim Hortons]]'', and ''[[Timothy's]]'' in the Canadian coffee market.
   
 
On June 16, 2012, McDonald's launched the first McCafé Malaysia in Kota Damansara, with a few others subsequently opening in the Bandar Utama, Subang Jaya, Titiwangsa, and Taman Connaught outlets - all currently located in Klang Valley as well as in Greenlane, Birch House, IJM Promenade and Penang International Airport - all in Penang.
  
On June 16, 2012, McDonald's launched the first McCafé Malaysia in Kota Damansara, with a few others subsequently opening in the Bandar Utama, Subang Jaya, Titiwangsa, and Taman Connaught outlets - all currently located in Klang Valley as well as in Greenlane, Birch House, IJM Promenade and Penang International Airport - all in Penang.
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On October 14, 2013, McDonald's launched the first McCafé India in the South Mumbai district of Mumbai.
  
On October 14, 2013, McDonald's launched the first McCafé India in the South Mumbai district of Mumbai.
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McDonald's introduced a coffee line called "McCafe" nationwide in the United States. In August 2014, the company announced it was going to start to selling its coffee for home brewing in supermarkets across the United States. Manufactured and distributed in pathership with Kraft Foods, the coffee is available in prepackaged bags and K-Cups.
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In December 2015, McDonald's Canada opened its first standalone McCafe store in Toronto Union Station's newly built York concourse area.
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On March 20, 2018, the first McCafe in Minsk, Belarus was opened. Another McCafe opened its doors In Minsk on June 24, 2018, and one more was planned to open by the end of 2018.
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In 2019 McCafe opened in different cities of Pakistan.
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On October 28, 2020, McDonald’s introduced [[Apple Fritter|apple fitters]], [[Cinnamon Rolls with Cream Cheese Icing|cinnamon rolls]] and a [[Blueberry Muffin|blueberry muffin]] as a part of the McCafe Bakery menu.
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The first McCafe in Finland opened in February 2022 in Jarvenpaa.
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In May 2022 McCafe was opened in different cities of Norway.
   
 
==Gallery==
  
==Gallery==
 
<gallery>
  
<gallery>
 
Coffee.png
  
Coffee.png
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File:Buliding.jpg
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File:Oreo.jpg
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File:Mccafe.jpg
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File:Mc.jpg
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File:Loolo.jpg
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File:Kool.jpg
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File:Liw.jpg
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File:Pop.jpg
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File:Log.jpg
 
</gallery>
  
</gallery>
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==References==
  
==References==
 
<references/>
  
<references/>
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*[http://unsnobbycoffee.com/ McDonald's of Western Washington, USA McCafe Website]
  
*[http://unsnobbycoffee.com/ McDonald's of Western Washington, USA McCafe Website]
 
{{Wikipedia}}
  
{{Wikipedia}}
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==The McDonald's Café and Persona 5==
  
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'''''Persona 5''''' is a role-playing video game developed by Atlus. It is the sixth installment in the ''Persona'' series, which is part of the larger ''Megami Tensei'' franchise. It was released for the PlayStation 3 and PlayStation 4 in Japan in September 2016 and worldwide in April 2017, and was published by Atlus in Japan and North America and by Deep Silver in Europe and Australia. An enhanced version featuring new content, '''''Persona 5 Royal''''', was released for the PlayStation 4 in Japan in October 2019 and worldwide in March 2020. Due to it's extreme success and customers getting "Persona Vibes" while eating there, McDonald's used Persona 5's [https://www.youtube.com/watch?v=gFFOXwniVKw Beneath The Mask] in the Café to promote the game and satisfy Persona fans.
  
 
{{DEFAULTSORT:Mccafe}}
  
{{DEFAULTSORT:Mccafe}}
 
[[Category:McDonald's subsidiaries]]
  
[[Category:McDonald's subsidiaries]]
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[[Category:Sub-brands]]

Latest revision as of 19:35, 12 August 2023

McCafé

Established:

1993 by Ann Brown, McDonald's licensee

Establishment type:

Subsidiary of McDonald's

Headquarters:

Oak Brook, Illinois, U.S.

Website/URL:

Official website

Number of locations:

35,000 Worldwide

Key People:

Jim Skinner
(Former Chairman/CEO)
Charlie Bell
(former President and CEO)
Ann Brown
(Licensee)

Industry:

Restaurants

Products:

Coffees/expressos • hot/cold lattes • hot chocolate • specialty shakes • desserts • smoothies


McCafé is a coffee-house-style food and drink chain, owned by McDonald's. Created and launched in Melbourne, Australia in 1993 by McDonald's Licensee Ann Brown,[1], and introduced to the public with help from late McDonald's CEO Charlie Bell and then-Chairman and future CEO Jim Skinner, the chain reflects a consumer trend towards espresso coffees.[2]

Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonald's[3] and, by 2003, were the largest coffee shop brand in Australia and New Zealand.[4]

International expansion

McCafé Hot Chocolate

A cup of hot chocolate sold in Canada under the McCafé brand.

Mccafejf

A McCafé located in Philippines.

The first McCafé in the United States opened in Chicago in May 2001, when there were about 300 worldwide.[5] In 2004, McCafé opened in Costa Rica, and the next year, the concept was launched in Italy. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops.[6] Despite being a relatively small part of McDonald's overall strategy, there are currently 1,300 worldwide.[7]

In June 2006, the very first McCafé in Bulgaria opened at the Mall of Sofia.

McCafé arrived in Paraguay in 2007.

McDonald's introduced a coffee line called "McCafé" nationwide in the United States.[8] Unlike in other countries, "McCafé" is just a line of special drinks, not a full coffee shop.

In August 2008, McDonald's expanded their McCafé concept to South Africa, where the McDonald's franchise was already a household name and one of the largest fast-food chains in the country.[9] At the end of 2009, McCafé drinks were available at McDonald's restaurants in the U.S.A. McCafé opened in El Salvador on July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.

McCafé opened in Madrid, Spain on June 28, 2008, located in McDonald's Montera restaurants.

In 2011, McDonald's started expansion of McCafé in Ukraine. There are 6 McCafés in Kyiv, 1 in Lviv, 1 in Odessa, 1 in Dnipro, and 1 in Kharkiv as of January 2014.

In July 2010, McCafé added real fruit smoothies to their drink list. In November 2010, they added mocha and hot chocolate to their drink list. In July 2011, they added Frozen Strawberry Lemonade and the Mango Pineapple Smoothie to the U.S. menu.

On November 7, 2011, McDonald's Canada launched McCafé across the nation after previously only being available in select stores.[10] With the introduction of McCafé in Canada, participating McDonald's stores have added mocha, cappuccino, espresso, americano, latte, iced latte, iced mocha and hot chocolate to their menus.[11] With McCafé, McDonald's is now in direct competition with Coffee Time, Country Style, Second Cup, Starbucks, Tim Hortons, and Timothy's in the Canadian coffee market.

On June 16, 2012, McDonald's launched the first McCafé Malaysia in Kota Damansara, with a few others subsequently opening in the Bandar Utama, Subang Jaya, Titiwangsa, and Taman Connaught outlets - all currently located in Klang Valley as well as in Greenlane, Birch House, IJM Promenade and Penang International Airport - all in Penang.

In December 2012, McDonald's announced that it would be bringing the McCafé brand and line of products to all of the McDonald's restaurants in the United Kingdom. This would include the addition of iced frappés, iced fruit smoothies and a rebranding of the standard McDonald's coffee to "McCafé."

On October 14, 2013, McDonald's launched the first McCafé India in the South Mumbai district of Mumbai.

McDonald's introduced a coffee line called "McCafe" nationwide in the United States. In August 2014, the company announced it was going to start to selling its coffee for home brewing in supermarkets across the United States. Manufactured and distributed in pathership with Kraft Foods, the coffee is available in prepackaged bags and K-Cups.

In December 2015, McDonald's Canada opened its first standalone McCafe store in Toronto Union Station's newly built York concourse area.

On March 20, 2018, the first McCafe in Minsk, Belarus was opened. Another McCafe opened its doors In Minsk on June 24, 2018, and one more was planned to open by the end of 2018.

In 2019 McCafe opened in different cities of Pakistan.

On October 28, 2020, McDonald’s introduced apple fitters, cinnamon rolls and a blueberry muffin as a part of the McCafe Bakery menu.

The first McCafe in Finland opened in February 2022 in Jarvenpaa.

In May 2022 McCafe was opened in different cities of Norway.

Gallery

References

  1. ↑ McDonald's Opens First McCafe in U.S.. Entrepreneur.com (2001-05-14). Retrieved on 2008-04-23.
  2. ↑ Danielle Veldre (2002-07-01). McDonald's Brews Strong Push into Cafe Market. B&T. Archived from the original on February 8 2009. Retrieved on 2008-04-23. Template:Dead link
  3. ↑ McDonald's Trials McCafe in the US. Drinks Business Review (2005-10-13). Archived from the original on March 21 2006. Retrieved on 2008-04-23. Template:Dead link
  4. ↑ Bruce Horovitz. "It's Back to Basics for McDonald's", USA Today, 2003-05-20. Retrieved on 2008-04-23. 
  5. ↑ Chris Rugaber (2001-04-30). McDonald's Opens McCafe. The Motley Fool. Archived from the original on January 23 2013. Retrieved on 2008-04-23.
  6. ↑ Kanako Takahara. "McCafe Aims for Slice of Coffee Shop Pie", Japan Times, 2007-08-30. Retrieved on 2008-04-23. 
  7. ↑ McDonald's Q1 2008 Earnings Call Transcript. Seeking Alpha (2008-04-22). Retrieved on 2008-04-23.
  8. ↑ "McDonald's brews up anti-coffee snob ad blitz", Reuters, 2008-09-19. 
  9. ↑ http://www.mcdonalds.co.za
  10. ↑ McDonald’s® Canada accelerates beverage growth strategy with national launch of McCafé® brand
  11. ↑ McCafé® Canada Product Page

External links

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