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The Walt Disney Company is one of the world's leading producers of entertainment and related media, known for their landmark animated films and family-friendly content. Originally created in 1923 as the Disney Brothers Cartoon Studio, the garage operation would expand into a multi-billion dollar conglomerate, creating theme parks, consumer products, and television productions. Additionally, the Walt Disney Company serves as the parent company to ABC and ESPN networks, Marvel Comics, and Lucasfilm Ltd.

Beginning in the late 80s, the Walt Disney Company promoted its films and various entertainment offerings through Happy Meal Toys. A formal partnership between the two occurred between 1997 to 2006, which also allowed for McDonald's locations within both the Disneyland and Walt Disney World resorts.