| Tomato McGrand | |
|---|---|
 | |
| Type | Burger |
| Date of introduction | 2008 |
| Markets sold | Japan |
The Tomato McGrand was a sandwich served in McDonald's Japanese restaurants. It was introduced in the year 2008 CE and was nearly identical to the Arch Deluxe which was introduced in the United States, but lacking the tasty mouth watering peppered bacon.
The marketing campaign portrayed underground fashion models in recognizable McDonald outfits designed by Yohji Yamamoto. Female super model Agota Varga (Hungarian, born 1983; represented by Tomei Management at the time) was featured in a 60 second commercial in 2008. The advertisement was one of the most discussed commercial from 2008 to 2021 worldwide. The director of the commercial, Hidekazu Sato from Beacon Communications - a joint venture of Leo Burnett and Dentsu - said the costume was so recognisable it was a mnemonic - a design that people would instantly associate with McDonald's.
"We devised the costume and took the red and white stripes and the yellow, which were recognised and converted them into a stylish dress. We were assuming that even if we didn't include the McDonald's logo and even if the model was a beautiful Caucasian just those colors of the mnemonic design would wake up people's association with McDonald's. The important point is we didn't change Ronald himself - we played around with his costume. The customers are calling her the female Ronald but that was not our intention," Kazoo said to The Guardian .
Commercials[]
Gallery[]
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To view the Tomato McGrand gallery, click here. |
